I recently caught up with my dear friend Rich O’Toole to discuss his new strategy for releasing music. “I don’t want to put out an album for a couple years – just tracks,” he says. “Like 15-17 tracks a year for the next 2 years. Each track will have its own art work and sound completely different.” This kind of strategy is a trend with musicians lately, and it seems to be working. There’s a lot to be said for staying fresh on listeners’ minds and current in social media these days.
Take a listen to his latest track “Take My Heart” and check out his tour dates below!